Every brand has a story and the first step is getting to know yours.

During the exploratory phase, we will establish what your content needs are, delve into your product or service philosophy, goals, and vision. The key players on your content or marketing team will be consulted to get to the heart of what matters most.

Once the full picture is established, I’ll assess whether your current content strategy supports your business goals, or whether it needs adaptation, or if one needs to be developed to begin with.

The necessary adjustments will be made to align content needs with strategy, and strategy with story.

A detailed content plan or calendar, outlining key deliverables, timelines, and pricing will be created and presented to you for approval.

This roadmap ensures everything we create is cohesive, strategic, and timed to support your marketing goals; whether you're planning a campaign launch, a seasonal promotion, or a brand refresh.

This is where the storytelling magic happens.

Writing copy and crafting content for the agreed platforms or publications, be they website, social media, newsletters, product launches, corporate publications, or internal campaigns.

Every word is written to reflect your brand’s voice, values, and aspirations.

Before anything goes live, you will receive the final draft(s) for approval. This is your chance to ensure that every message lands just right.

Any changes necessary will be made within the project’s agreed timeframe, and once you’ve signed off, your content will be ready for publishing.